Ch.18 - Social Media and Marketing

Social media are computer-mediated technologies that allow the creating and sharing of information and other forms of expression via virtual networks such as Facebook, Twitter and others. On March 2016 Apple created a Twitter account to share tips and tricks for Apple users as well as answer product, support and any technical questions users might have.( @AppleSupport, )

SWOT Analysis for Iphone

Strength - The Operating system IOS is a system created by Apple for IPhone, the simplicity and smoothness of this system, is a strength. 
Weakness- IPhone's memory is a weak part of it, because you will have to purchase an extra memory if your storage gets full.
Opportunity - IPhone's great camera would be its opportunity, because of that high definition pictures.
Threat - Main rival of Apple IPhone is Samsung's Android, this should be considered the main threat.

Mission Statement of Apple and History of Iphone

Apple's mission statement is "Apple designs Macs, along with OS X, professional software. Apple leads the digital music revolution with its iPods, Apple has reinvented the mobile phone with its revolutionary iPhone, and is defining the future of mobile media and computing devices with iPad." On January 9, 2007 Steve Jobs said that he would be introducing a wide-screen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device- IPhone