Ch. 6 - Consumer Decision Making

With Apple  IPhone 7, consumers want " need recognition" happens pretty fast in my opinion. As soon as most Android users grab IPhone in their hands, its either they love it, or they hate it, there is no in between. While post purchase behavior with the product would not be as good as need recognition, because within a year, new IPhone will come out and the IPhone that we have is not the newest.