Ch.10 - Product Concepts

There are some product modification for IPhone 7 compared to IPhone generation before 7, both style modification and quality modification have been made:
CPU (proccessor) has been changed from Dual-core 1.84 GHz Twister on IPhone 6s to Quad-core 2.34 GHz, battery life has been changed to 2 more hours on IPhone 7, and the home button on IPhone 7 is equipped with Taptic engine, which means better experience (more smooth). Overall Apple is evolving rather than degrading

The steps in the selling process for the IPhone 7

According to Carmine Gallo of the Forbes, these are the steps Apple Sales Associates use in order to sell an IPhone 7
Step 1: Approach with a personalized, warm welcome.
Step 2: Probe politely to understand all the customer’s needs.
Step 3. Present a solution for the customer to take home today.
Step 4. Listen for and resolve issues or concerns.
Step 5. End with a fond farewell and invitation to return