Ch. 11 - Developing and Managing Products

Apple started developing the first iPhone back in 2007, If you take the first generation of the iPhone and compare it to iPhone 7 that we have today you will see major changes that were made. The way Apple manages their product is by meeting all seven characteristics of successful product intro and these are:
- listening to the customers
- vision of future market
- obsession with producing the best product
- strong leadership
- commitment to new product development
- team approach to new development
- getting every aspect of product development right.