Ch. 8 - Segmenting and Targeting Markets

Apple's targeting market is as follows:
-Teenagers use iPhone 7 to socialize with friends, listen to music and go on Facebook, Instagram, Snapchat, twitter etc
-Business people use iPhone 7 to finish work efficiently and to communicate with clients easily
-Adults use iPhone 7 for their everyday needs such as phone calls, map directions, internet connection, documents and cameras.
Overall because of Apple's user friendly software IOS , Apple targets these consumers the most.