Apple uses print and media advertising extensively to promote its new products. For example in 2016, Apple promoted iPhone 7 via more than 15,000 billboards in 73 cities in 25 countries. In their promotions it is mostly just the picture of the new iPhone in a big billboard. While promoting on TV, they show the new features and benefits which the new product brings, like the one with the guy taking pictures with new iPhone 7 during the rain (water resistance feature)
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