Ch. 11 - Developing and Managing Products

Apple started developing the first iPhone back in 2007, If you take the first generation of the iPhone and compare it to iPhone 7 that we have today you will see major changes that were made. The way Apple manages their product is by meeting all seven characteristics of successful product intro and these are:
- listening to the customers
- vision of future market
- obsession with producing the best product
- strong leadership
- commitment to new product development
- team approach to new development
- getting every aspect of product development right.

Ch. 8 - Segmenting and Targeting Markets

Apple's targeting market is as follows:
-Teenagers use iPhone 7 to socialize with friends, listen to music and go on Facebook, Instagram, Snapchat, twitter etc
-Business people use iPhone 7 to finish work efficiently and to communicate with clients easily
-Adults use iPhone 7 for their everyday needs such as phone calls, map directions, internet connection, documents and cameras.
Overall because of Apple's user friendly software IOS , Apple targets these consumers the most.

Ch. 15 - Marketing Communications

Apple uses print and media advertising extensively to promote its new products. For example in 2016, Apple promoted  iPhone 7 via more than 15,000 billboards in 73 cities in 25 countries. In their promotions it is mostly just the picture of the new iPhone in a big billboard. While promoting on TV, they show the new features and benefits which the new product brings, like the one with the guy taking pictures with new iPhone 7 during the rain (water resistance feature)  

Ch.10 - Product Concepts

There are some product modification for IPhone 7 compared to IPhone generation before 7, both style modification and quality modification have been made:
CPU (proccessor) has been changed from Dual-core 1.84 GHz Twister on IPhone 6s to Quad-core 2.34 GHz, battery life has been changed to 2 more hours on IPhone 7, and the home button on IPhone 7 is equipped with Taptic engine, which means better experience (more smooth). Overall Apple is evolving rather than degrading

The steps in the selling process for the IPhone 7

According to Carmine Gallo of the Forbes, these are the steps Apple Sales Associates use in order to sell an IPhone 7
Step 1: Approach with a personalized, warm welcome.
Step 2: Probe politely to understand all the customer’s needs.
Step 3. Present a solution for the customer to take home today.
Step 4. Listen for and resolve issues or concerns.
Step 5. End with a fond farewell and invitation to return

Ch. 16 - Advertising, Public Relations and Sales Promotion

The Apple spends a lot of money for marketing and advertising of the IPhone, In a year of 2014 alone they spent $1.2 billion and year before that they spent $1.1 billion. Every year they are spending more and more money on advertising, with every new IPhone product, the price of marketing it rises with it.

Customer service and Atmosphere of the Apple ( Located at the Oculus)

I visited the Apple store on Oculus with few of my fellow classmates, customer service was decent, mainly because there were so many free employees, when we entered the store one of the employees came up and asked if he could help us with anything. Atmosphere in the second floor was crowded compared to the first floor where there were less people. Overall staff was friendly and kept a smile on their faces.

Ch. 6 - Consumer Decision Making

With Apple  IPhone 7, consumers want " need recognition" happens pretty fast in my opinion. As soon as most Android users grab IPhone in their hands, its either they love it, or they hate it, there is no in between. While post purchase behavior with the product would not be as good as need recognition, because within a year, new IPhone will come out and the IPhone that we have is not the newest.

Is Wal-Mart good for America?

Yes, it is good. A lot of people in USA benefit from Wal-Mart being so affordable. 100 million customers / week, this just goes to show that Americans really like going there, and the amount of jobs it has already created in America is insane. Yes, they import everything from China, but how else do people think the price is so low in Wal-Mart, not because everything is America made, If it was, Wal-Mart would not be this popular and successful

Ch. 4 - The Marketing Environment

Apple's Marketing Environment is anybody from age of 12 to age of 65. Why I say 12 to 65 is because of the simplicity of IOS software. It is not hard to learn how to use Apple IPhone compared to other competitive companies. Gen Y & Teens are the moneymakers of Apple IPhone, because they are more likely to socialize with one another through the smartphone.

Ch.18 - Social Media and Marketing

Social media are computer-mediated technologies that allow the creating and sharing of information and other forms of expression via virtual networks such as Facebook, Twitter and others. On March 2016 Apple created a Twitter account to share tips and tricks for Apple users as well as answer product, support and any technical questions users might have.( @AppleSupport, )

SWOT Analysis for Iphone

Strength - The Operating system IOS is a system created by Apple for IPhone, the simplicity and smoothness of this system, is a strength. 
Weakness- IPhone's memory is a weak part of it, because you will have to purchase an extra memory if your storage gets full.
Opportunity - IPhone's great camera would be its opportunity, because of that high definition pictures.
Threat - Main rival of Apple IPhone is Samsung's Android, this should be considered the main threat.

Mission Statement of Apple and History of Iphone

Apple's mission statement is "Apple designs Macs, along with OS X, professional software. Apple leads the digital music revolution with its iPods, Apple has reinvented the mobile phone with its revolutionary iPhone, and is defining the future of mobile media and computing devices with iPad." On January 9, 2007 Steve Jobs said that he would be introducing a wide-screen iPod with touch controls, a revolutionary mobile phone, and a breakthrough internet device- IPhone